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Management Information Systems, by James O'Brien, George Marakas
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This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today’s networked enterprises and global markets. The benchmark text for the syllabus organized by technology, this text appraoches the material from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize and enhance the explanation.
- Sales Rank: #2140279 in Books
- Published on: 2005-01-14
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .95" w x 8.00" l, 3.40 pounds
- Binding: Hardcover
- 624 pages
About the Author
James A. O'Brien completed his undergraduate studies at the University of Hawaii and Gonzaga University and earned an MS and PhD in Business Administration from the University of Oregon. He has been professor and coordinator of the CIS area at Northern Arizona University, professor of Finance and Management Information Systems and chairman of the Department of Management at Eastern Washington University, and a visiting professor at the University of Alberta, the University of Hawaii, and Central Washington University. Jim's research interests lie in developing and testing basic conceptual frameworks used in information systems development and management. He has written eight books, including several that have been published in multiple editions. He has also contributed to the field of information systems through the publication of many articles in business and academic journals, as well as through his participation in academic and industry associations in the field of information systems.
George M. Marakas is an associate professor of Information Systems at the School of Business at the University of Kansas. His teaching expertise includes Systems Analysis and Design, Technology-Assisted Decision Making, Electronic Commerce, Management of IS Resources, Behavioral IS Research Methods, and Data Visualization and Decision Support. In addition, George is an active researcher in the area of Systems Analysis Methods, Data Mining and Visualization, Creativity Enhancement, Conceptual Data Modeling, and Computer Self-Efficacy. George received his PhD in Information Systems from Florida International University in Miami and his MBA from Colorado State University. Throughout his academic career, George has distinguished himself both through his research and in the classroom. He has received numerous national teaching awards and his research has appeared in the top journals in his field. In addition to this text, he is also the author of three best-selling textbooks in information systems: Decision Support Systems for the 21st Century, Systems Analysis and Design: An Active Approach, and Data Warehousing, Mining, and Visualization: Core Concepts.
Most helpful customer reviews
14 of 16 people found the following review helpful.
Needlessly wordy and long winded
By P. Jensen
While O'Brien seems to really know his stuff, and the book covers a vast array of material, it's just too darn wordy. His sentence structure, and word usage are awkward. Many of the terms he uses are NEEDLESSLY large and difficult to understand. He uses terms like 'tactical planning', 'proactive and interactive', and the like with out even explaining what he means. Many of his sentences have fillers and are full of redundancies.
The simple fact is that text books that are well written make learning the material easier. I implore the author to fix this book.
This is a poorly written book that has a great deal of valuable knowledge.
2 of 4 people found the following review helpful.
It shouldn't be the book for the beginnner
By viola
Unfortunately, I have class using this text book. This is one of the most horrible text book I've ever had. It's very difficult to understand, even who that already has the basic knowledge. I really have a hard time when I have to memorize all of things in this text to the exam. There's no core for me to catch. The more I read it, The more I have stress. The authors need to do homework a lot, if they want it to be easy to read.
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