[I828.Ebook] Download Ebook The ROI of Pricing: Measuring the Impact and Making the Business CaseFrom Routledge

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The ROI of Pricing: Measuring the Impact and Making the Business CaseFrom Routledge

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As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations.

This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing.

Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future – in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI.

This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

• Sales Rank: #2128255 in Books
• Published on: 2014-02-09
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.00" w x .75" l, .0 pounds
• Binding: Paperback
• 236 pages

Review

Successful pricing creates value for customers and companies. The ROI of Pricing provides valuable strategic insights and guidelines,with practical examples that any manager can relate to.
Roger Best, Emeritus Professor of Marketing, University of Oregon, USA

With a wide variety of pricing expert contributions and a thorough, yet detailed list of topics, this latest book from Liozu & Hinterhuber will be an invaluable resource for those who are looking to increase their pricing knowledge and improve their company’s profitability. This book addresses many of the important questions stemming from the renewed importance of the pricing discipline today.
Kevin Mitchell, President, The Professional Pricing Society

It is critical for pricing organizations to adopt a rigorous, investment-oriented culture around their efforts to build new capabilities. This book brings an important contribution to the pricing
profession so that they can better compete for investment funds.
Andres Reiner President & CEO, PROS Holdings

Measuring the impact of pricing projects and the pricing function is THE key to drive firm performance via pricing. Once calculated, the Executive Suite can see the sustainable and immediate payback and justify investing in the tools, processes, and people to realize this value. This book by Stephan Liozu and Andreas Hinterhuber provides a framework and best practices on how to do this and is a recommended reading for any pricing professional.
Todd Snelgrove, Global Manager, Value, SKF

Not a moment too soon! The ROI of Pricing is a timely and exciting contribution to our understanding of a pressing business issue – the ability to systematically justify and show the impact of pricing decisions. The authors tackle this issue with contributions from expert practitioners and academics leading the field, and successfully manage to provide acute and critical insights with depth and rigour. As a niche area that contributes directly to the bottom line this book is a must read for anyone managing pricing decisions, or anyone with an interest in understanding the power of pricing!
Dr Ben Lowe, Kent Business School, University of Kent, UK

Finally! A practical and intelligent explanation of pricing! This book describes the downstream consequences when firms get their pricing strategies right, as well as when they get them wrong. With detailed explanations and real-life examples, this book clearly explains the complexity of pricing. The reader will find everything they need to know about pricing strategies to enter new markets, beat their competitors, and ensure that they don’t unwittingly cannibalize their own products.
Dr Richard Pech, Associate Professor of Management, La Trobe University, Melbourne Australia

The ROI of Pricing provides an excellent overview of contemporary research and practitioner thinking about the financial impact of strategic pricing. It provides evidence-based guidelines for how to evaluate such investments in pricing capability and motivate the expense within your organization by quantifying the returns.
Niklas L. Hallberg PhD, Senior Lecturer of Strategic Management, Lund University, Sweden

With today’s macroeconomic and competitive market pressures, general managers push their business functions to deeper clarifications of the value that they contribute and the costs that they incur. As all this information culminates in the price decision, the logical next step is to quantify the contributions and costs of the pricing function itself. The ROI of pricing brings together relevant insights in this topic and is therefore a must read for managers that want to stay ahead of competition. Readers will discover that pricing as the final step in the value creation process, can be a major source of tomorrow’s competitive advantage.
Paul Ingenbleek, Wageningen University, The Netherlands

As a practitioner in the "real" world trying to implement best practice pricing in global organizations, I have several times seen the paradox hindering organizations to move from cost-plus to value-based pricing. On one hand, everyone see the rationale, and agree that it makes sense, on the other hand it is very difficult to get the organization to make the effort, -or to get decision-makers to support the steps needed to make the transition. I believe this book will be a great help in this process, by giving compelling examples and evidence in a clear-cut and motivating way
Berndt Berndtsson, Marketing Processes Director, Sweden

About the Author

Stephan M. Liozu is the Founder of Value Innoruption Advisors based in the USA.

Andreas Hinterhuber is a Partner of Hinterhuber & Partners based in Austria

Most helpful customer reviews

0 of 0 people found the following review helpful.
highly recommended book for others in pricing field
By chintamani modak
This book is a real treasure on pricing ROI methodologies by providing so many new insights from pricing experts around the world and that makes pricing more interesting for me . highly recommended book for others in pricing field

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[X994.Ebook] PDF Download Data Runner, by Sam A Patel

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In the not-too-distant future, in what was once the old City of New York, megacorporations have taken over everything. Now even the internet is owned, and the only way to transmit sensitive information is by a network of highly skilled couriers called "data runners" who run it over the sneakernet. It is a dangerous gig in a dirty world, but Jack Nill doesn't have much choice in the matter. A brilliant young math whiz and champion of parkour, Jack must become one of these data runners in order to get his father out of a major gambling debt.

When a mysterious stranger loads Jack's chip with a cryptic cargo that everybody wants, he soon becomes the key figure in a conspiracy that could affect the entire North American Alliance. Now it's all up to Jack.

With the help of his best friend, Dexter, and a girl who runs under the name Red Tail, Jack will have to use all his skills to outrun the retrievers and uncover the truth before they catch him and clip him for good.

• Sales Rank: #1952196 in Books
• Published on: 2013-06-25
• Released on: 2013-06-25
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .65" w x 5.00" l, .62 pounds
• Binding: Paperback
• 258 pages

About the Author
Although born in Waukegan, Illinois (same as literary icon Ray Bradbury), Sam A. Patel grew up in New Jersey. An avid collector of comic books and roll-playing games, he first joined the internet at the age of 14 when he ran a BBS on his Commodore 64 with a 300 baud modem. Later, he earned a Bachelor of Arts in English from the University of Miami, and a Master of Arts in Philosophy from New York University. In the time since, he has stress-tested data centers for the national election, taught English in Japan, managed email servers in Portland, Oregon, and built exhibition booths in Melbourne, Australia. Data Runner is his first series.

Most helpful customer reviews

4 of 4 people found the following review helpful.
3.5 to 4 Stars - Dual Review from Mom & Teenage Son
By Cheshire Cat
My Review (Adult) - 4 Stars:

I admit I'm probably not the target audience for this book. I got it because I thought my teenage son would like it and I wanted to read something alongside him. I admit in the beginning, there was so much new information - new cities and corporations, lots of techy and Parkour jargon to take in - that I was worried it would either overwhelm me or bore me. I started highlighting passages hoping I'd remember everything. But once I decided to just get the gist and not get bogged down by all the technical details, I really started to appreciate this book. And my advice is to not get overwhelmed in the beginning. As time goes on, if you're like me, you'll pick up more and more on Jack's world. But it is still a lot of information to take in.

This is definitely a plot-driven, action adventure. There is a steady increase in action and pacing until you suddenly get to the point where you don't want to put it down because there seems to always be something coming around the corner. I must compliment Patel on his ability to integrate providing the reader with new information in the midst of potentially dire situations. He was able to find a good balance between the two, furthering the action but keeping the reader up to speed on the big picture and overall plot. Plus this futuristic world he created was really fascinating and not unreasonable, making the whole story more realistic. And I'll say that whatever situation Jack found himself in, I really looked forward to how Patel was going to get him out of it. It felt like Jack was running until the very end, and I felt like I was right there alongside him.

There is also a great mix of characters. I normally love great character development in a book, and while I enjoyed the characters here, I would not say this book is necessarily great at developing the depths of its characters. Jack was a great narrator, observing things like an overly bright, far advanced for his years, 17-year-old at times, and at other times just like a normal kid his own age. His passion for Parkour was clear, and I really loved how Patel brings that love to the reader, making us respect the Parkour philosophy as well. The other characters brought their own life to the story, and we get a bit of background on each of them to make them interesting and see their importance to the story and to Jack, but I would still have liked to know more about them.

Bottomline: This is a great plot-driven, action-packed adventure; light on character development. It's a bit "techy" at times, and the reader will be tempted into confusion, but even if you don't understand every single detail, the overall picture is very intriguing. The actual "data running" and Parkour elements are exciting and a welcome integration into this genre. This is the first book of a series, but we are not left with a huge cliffhanger, more of an idea of what might be happening with Jack in the next book, which I look forward to reading.

My Son's Review (13 y/o) - 3.5 Stars:

My first impression when I started Data Runner was that I wasn't going to be into it. In the beginning it was hard to understand what Jack was doing because the technical words were confusing until I got more into the book. After I figured out what Jack did with his life and where he lived, I got more into the story. I really liked the Parkour parts of the story and those were not confusing. I liked that he did Parkour as part of his data running. I really liked when he jumped on a moving train. I also liked the Brentwood Dragons - how and where they trained, their sayings, and their friendships. I also found the plot interesting and how it was laid out. Once I was towards the middle of the book, it was hard for me to stop reading. There was a lot of action and a lot of stuff happening and it made me want to keep reading. I felt the characters were very plain and not a lot was revealed about them. The ending was very surprising. I didn't expect things to happen the way they did. But it was still very exciting to read and makes me want to read the next book. I didn't like all the bad words.

Bad Word Count:
Ass = 9 times
Bastard = 1 time
B--ch = 1 time
Crap = 5 times
Damn/Damning = 11 times

2 of 2 people found the following review helpful.
fun and exciting
By Henry L. Lazarus
A Data Runner (electron from Diversion Books) according to Sam A. Patel, is like a bike messenger except he carries electronic info in his arm. The New York suburb of Brentwood is in poor shape because its water supply has been contaminated with flammable liquids. Jack Nill should have been working on advanced courses on his way to college, but his father lost his job and Jack is going to the local highschool and learning parkour (the Jackie Chan stuff) on the side. Then his father goes deeply into debt at the same time Arcadian Transports makes Jack an offer. Unfortunately there is data out there so damaging that someone is cutting off data runner arms.A leak of corruption of one of the major corporations that control the U. S. is out and that corporation has a truly evil plan that will hurt Brentwood and other towns around the country. Very exciting and pulse pounding. Review published in the Philadelphia Weekly Press

0 of 0 people found the following review helpful.
A fun, fast paced blend of parkour action heroes versus dystopian mega corps.
By Philip Hoffman
Data Runner is Johnny Mnemonic plus Speed; a world where data is physically downloaded into a person, and then that person delivers it at breakneck speeds without ever stopping. It is like a Tom Cruise chase scene from beginning to end; arms and legs pump at a furious rate, it's full of intensity, and you have a smile on your face the whole time. It's a Parkour exhibition, with a dash of cyberpunk mega corporations as its playground. And a fun, enjoyable romp through that playground it is.

It's a fast read, both because it seems short and because it's a real page turner - the pace never really lets up. I enjoyed it in the same way I enjoy a fun, well crafted action movie. It even starts with one of those drop-you-in-the-middle-of-the-action then "72 hours earlier" style gimmicks, but it works quite well as a hook. There are fun twists and turns, the semi-dystopian world is interesting, and you always want to keep going to see what's around the next corner. Honestly, I found it hard to put down. Even the romance is more subtle rather than the typical overplayed triangle, which I found refreshing.

Now, to be transparent, this is lighter fare. You're not going to find anything too deep or gut wrenching here, although I did find the philosophy of parkour thought provoking, and I enjoyed some of the common refrains, even if they were repeated (a bit too?) often. At times, it seemed a bit light on details, especially with the world building which was explained explicitly a bit too much rather than just being shown. But at the same time, it has a high level of polish and never bogs down, and this is YA so I can forgive that.

If I had one key piece of critique, it would be that the there is not much depth to the characters, nor is there much development. They are cool, they are stylized, and they are enjoyable to read about, but they don't go through much change. Toward the end, the main character mentions how he's not the same person as when the story started, and I thought to myself, "Oh? How is he different, really?" So if there's one thing I'd like to see more of, it's deeper character exploration and development. There was certainly time for a bit more of that. And as the author says, "There are no limits, only plateaus!" (Love it.)

To that point, I absolutely WOULD like to see more! Count me in for the sequels. If you're looking for a fast, fun, light read with a sleek geeky tech twist, give this one a shot. You'll most likely enjoy it!

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[V242.Ebook] PDF Download Why TESOL? Theories and Issues in Teaching English to Speakers of Other Languages in K-12 Classrooms, by ARIZA EILEEN, MORALES-JONES CA

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Book by ARIZA EILEEN, MORALES-JONES CARMEN, YAHYA NOORCHAYA, ZAINUDDIN HANIZAH

• Sales Rank: #32747 in Books
• Brand: Brand: Kendall Hunt Publishing
• Published on: 2010-06-15
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 7.75" w x 1.00" l, 1.85 pounds
• Binding: Misc. Supplies
• 322 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

4 of 4 people found the following review helpful.
An Excellent Source of Information for New & Seasoned Teachers
By Jose A. Carmona
Why TESOL?... is an excellent textbook with a tremendous amount of information for the new as well as the seasoned ESL teacher. It is strategically divided into chapters that are easy to follow. The activities enhance the quality of the book as students can practice what they read. As an instructor who has taught this book numerous times to satisfied students, I recommend that other instructors take the time to learn the material well as well as add to the class with his or her own experiences. If it is taught well, students will certainly learn.

2 of 2 people found the following review helpful.
Terrible
By Nicole Gonzalez
This book was terrible. It was not easy to read through or learn from. I was diappointed.

3 of 4 people found the following review helpful.
Boring
By MDUB
I had to get this book for a class of mine. I would pretty much rather step on glass or put a flame to the inside of my nostrils before I would recommend this book. Not only was it really boring, but it didn't even offer any useful suggestions for teaching ELL students in your classroom.

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Now, there's a practical, hands-on guide to mastering game development for Windows Phone 7 with Visual C# 2010 and XNA Game Studio 4.0. One step at a time, this book teaches all facets of mobile game development, from design through publishing via Microsoft's Marketplace. Top game development author Jonathan S. Harbour starts with the absolute basics, making Windows Phone game development accessible even to programmers who've never written a game before. Then, one step at a time, he shows how to use Microsoft's free XNA toolset to design and construct high-performance, highly-playable games for the newest Windows Phone 7 devices. Friendly, accessible, and conversational, this book delivers a practical grounding in Windows Phone 7 game development without ever becoming overwhelming or intimidating. Each lesson builds on everything that's come before, helping readers learn core techniques from the ground up. Readers learn key concepts, syntax, and techniques through short, practical examples that reflect the realities of modern mobile game development.

• Sales Rank: #3779765 in Books
• Published on: 2011-11-12
• Original language: English
• Number of items: 1
• Dimensions: 9.08" h x .86" w x 6.98" l, 1.20 pounds
• Binding: Paperback
• 384 pages

From the Author
Source code for the projects in this book may be downloaded from these book resource locations:

• jharbour.com/forum (must create a free account first)

From the Back Cover

In just 24 sessions of one hour or less, you’ll learn how to build high performance games for Windows Phone 7 with Microsoft’s free XNA 4.0 toolset. Using this book’s straightforward, step-by-step approach, you’ll master all the skills you need to design, develop, test, and publish highly playable games for any WP7 device. You’ll learn how to integrate game logic, touch screen user input, bitmaps, animations, audio, physics effects, GPS location services, and more. Each lesson builds on what you’ve already learned, culminating in the construction of a complete game—and giving you a rock-solid foundation for real-world success!

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Step-by-step instructions carefully walk you through the most common Windows Phone 7 game development tasks.

�

Quizzes and Exercises at the end of each chapter help you test your knowledge.

�

By the Way notes present interesting information related to the discussion.

�

Did You Know? tips offer advice or show you easier ways to perform tasks.

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Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.

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Learn how to…

• Develop fast, playable Windows Phone 7 games with XNA 4.0
• Get and manage user touch screen input
• Draw 2D bitmapped images, and bring them to life as sprites
• Transform sprites using rotation, scaling, and velocity calculations
• Detect and handle collisions between game objects
• Create surprisingly realistic animation effects
• Master sophisticated finite state programming techniques
• Integrate GPS Location Services into your game
• Make the most of Windows Phone audio
• Read, write, and save game files
• Create your game’s Graphical User Interface (GUI)
• Implement realistic physics effects, including gravity and acceleration
• Tweak gameplay to make your games more fun

About the Author
Jon Harbour has been programming video games since the 1980s. His first video game system was an Atari 2600 which he played with disassembled on the floor of his room as a kid. He has written on languages and subjects that include: C++, C#, Basic, Java, DirectX, Allegro, Lua, DarkBasic, XNA Game Studio, Pocket PC, Nintendo GBA, and game console hacking. He is the author of Visual Basic Game Programming for Teens, 3rd Edition; Visual C# Game Programming for Teens; Beginning Game Programming, 3rd Edition; Multi-Threaded Game Engine Design and XNA Game Studio 4.0 for Xbox 360 Developers. Visit his blog and forum at jharbour.com.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Delivers as promised, a painless and inspiring intro to WinPhon programming
By S. Westcott
This book delivers what is promised in the title, after you've gone through the book you will feel confident enough to program in the Windows Phone 7 environment. The author is clear and encouraging, providing sample code and art but gives you the tools needed to take the next step and create your own. I had followed other tutorials about app development and each glossed over the creation of images; this pointed me in the right direction to make my own.
As this is an introductory book, it has a `light touch' and doesn't go into any one topic too deeply. This allows you to get some projects started so you have a good feel for the programming environment.
Highly recommended.

1 of 1 people found the following review helpful.
Very solid book
By Joe Healy
Great walkthrough on xna dev. One of the books I'm recommending now in my talks on Windows Phone Dev. In typical SAMS 24 fashion, it walks you through a step by step methodology of learning to write xna. Good stuff.

0 of 0 people found the following review helpful.
I love it
By thelma g. fisher
i receive it in very good conditions

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• Sales Rank: #3784521 in Books
• Published on: 2009-03-23
• Original language: English
• Number of items: 1
• Dimensions: 11.69" h x .28" w x 8.27" l, .90 pounds
• Binding: Spiral-bound
• 112 pages

About the Author
fm.author_biographical_note3

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Biologists have long dismissed mathematics as being unable to meaningfully contribute to our understanding of living beings. Within the past ten years, however, mathematicians have proven that they hold the key to unlocking the mysteries of our world--and ourselves.

In The Mathematics of Life, Ian Stewart provides a fascinating overview of the vital but little-recognized role mathematics has played in pulling back the curtain on the hidden complexities of the natural world--and how its contribution will be even more vital in the years ahead. In his characteristically clear and entertaining fashion, Stewart explains how mathematicians and biologists have come to work together on some of the most difficult scientific problems that the human race has ever tackled, including the nature and origin of life itself.

• Sales Rank: #994940 in Books
• Published on: 2011-06-07
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.19" w x 6.13" l, 1.30 pounds
• Binding: Hardcover
• 368 pages

Review

Kirkus
“An ingenious overview of biology with emphasis on mathematical ideas – stimulating.”

New Scientist
“Stewart flexes his mathematical muscles when he explores concepts like symmetrical viruses and puzzle-solving slime moulds. As always, he explains complicated mathematical ideas brilliantly.”

The Guardian
“A timely account of why biologists and mathematicians are hooking up at last…Stewart is Britain's most brilliant and prolific populariser of mathematics…Mathematics of Life is dense with information, written with Stewart's characteristic lightness of touch and will please the dedicated maths reader…. [T]he book is a testament to the versatility of maths and how it is shaping our understanding of the world.”

Discover
“It is difficult to find many biologists who enjoy math, or vice versa, but British number cruncher Ian Stewart successfully crosses over. Here he argues that solving some of the biggest scientific mysteries, including life’s origins and prevalence in the universe, hinges on a union of these fields. He skillfully recasts the history of biology within a mathematical context…then applies his left-brained perspective to the hot new field of astrobiology. Bio majors: Try the book, then bite the bullet and enroll in Math 101.”

Booklist “Though a complete understanding of how mathematics pries secrets out of nature requires long and rigorous study, Stewart conveys to general readers the fundamental axioms with lucidly accessible writing, supplemented with helpful charts and illustrations…. A rewarding adventure for the armchair scientist.”�Keith Devlin, Wall Street Journal
“The Mathematics of Life is at its best in discussing the role that the discipline has played in our understanding of viruses…. Mr. Stewart’s discussion of the intersection of viruses and geometry, and other topics, is absorbing.”�Boston Globe
“Stewart revels in intellectual wanderlust, taking us from explanations of why Fibonnaci’s sequence shows up so often in nature to rather in-depth treatments of evolutionary theory to number-crunching the possibilities of life on other planets…. Stewart is great at communicating wonder, but it’s often his skepticism that makes The Mathematics of Life such an enjoyable read – you get the sense that as a man who fully grasps numbers, he doesn’t take kindly to how frequently they are abused in mainstream treatments of science.”��Science News
“In this engaging overview, a mathematician describes how the field of biomathematics is answering key questions about the natural world and the origins of life.”

Choice “The hallmark traits of clarity and though-provoking content are as evident in The Mathematics of Life as in the author’s other writings, but the added bonus of the interrelationship with biology makes this book all the more noteworthy…. Interested readers who are not mathematics devotees will still find the book highly informative and readable, given that the work avoids formulas while illustrating math’s emerging role in the field of biology…. Highly recommended.”

About the Author
Ian Stewart is Emeritus Professor of Mathematics and an active researcher at Warwick University in England. His writing has appeared in New Scientist, Discover, Scientific American, and many newspapers in the United Kingdom and United States. He lives in Warwick, England.

Most helpful customer reviews

90 of 94 people found the following review helpful.
New Math and New Applications
By Rob Hardy
There is a famous joke, an oldie, about the farmer who hired mathematicians to help him increase his milk yield. He got their report back, and read its initial sentence: "Consider a spherical cow..." Ian Stewart quotes the joke in _The Mathematics of Life_ (Basic Books) because it illustrates how mathematicians in their ivory towers can be far removed from the world of practical and messy living stuff. Mathematics was great for chemistry, and engineering, and physics, but if you studied biology, you could get by without being adept in math. Stewart, an emeritus professor of mathematics who has written many popular books about his field of expertise, says that not only has the divide between the two fields begun to shrink, but also that the driving force for the mathematics of the next century will be biology. His book is an agreeable introduction to this new arena for mathematics, and explains, without too many scary equations or too many spherical cows, the recent biological applications of topology, knot theory, game theory, multi-dimensional geometries, and more. Of course, biologists have always used mathematics to tally up population sizes or average heights, but that is arithmetic, and as important as arithmetic is, mathematics is more than numbers - it applies to shapes, processes, structures, and patterns, the very sorts of stuff that make up biology. Stewart is a clear writer, and there is plenty of biology he has explained here, along with examples, none too deep or daunting, of how the math promotes understanding of living stuff.

Stewart begins with a wonderful example of this sort of the importance of context with an examination of the Fibonacci sequence found in plants. The sequence is easily derived; start with a 1 and then another 1; every succeeding number is just the sum of the two immediately preceding numbers, as in 1, 1, 2, 3, 5, 8, 13, 21, 34, 55... Since we have a notion that "genes do everything," there isn't any reason that genes could not code for marigolds that had something other than 13 petals, or asters something other than 21 petals, or pineapples or pine cones with spirals that come in something other than 5 or 8 or 13. Those numbers, and the others in the series, show up repeatedly nonetheless. The answer is that the genes don't code for such patterns at all; they code for growth at the tip of a stem, and the buds of growth there push themselves around in arrangements that reflect an angular version of phi, the Golden Ratio, a ratio reflected in successive numbers of the Fibonacci sequence. Botanists knew in the 1850s that these numbers showed up all over in the plant world, but doing the counting and showing the numbers was all that could be done at the time; the mathematics of the growing stem tip could only be seen once its processes had been microscopically observed. Then, too, different mathematical models showed that if the packing numbers were slightly different, if the angles were a little more or less than phi, then the buds (or spirals or seeds) don't pack nearly so close together.

The chapters, always clear and crammed with biology as well as mathematics, take in biological problems ranging from the tiny (knot theory as applied to strands of DNA) to calculations of the possibilities of life elsewhere in the cosmos. Game theory is used to help explain how lizards compete for mates and also the possible mechanics of one species splitting into two new ones. Stewart mentions the input of game designers for the mathematical program Foldit, in which players hunt for the right way to fold a given protein, something that our cells do every microsecond but which is fiendishly difficult for computers to model. The construction of viruses is best understood by looking at them in the fourth or higher dimension, and Stewart does a fine job of explaining to us stuck in the third what those higher dimensions mean. The "reaction-diffusion" equations invented by the computer pioneer Alan Turing tell us lots about animal stripes and spots. Animal gaits can be easily modeled and reflect a simple neuronal circuit called a central pattern generator (this is an area of Stewart's own research). There's an old puzzle, which it seems to me is far from ever being solved: just why is it that math so beautifully models and promotes understanding of so many aspects of our world? The examples here immeasurably deepen the question.

58 of 68 people found the following review helpful.
This book hurts
By S. Matthews
Prof. Ian Stewart FRS is clever and well-regarded. For a long time, his book on Galois theory was on my to-read list. This book was a major disappointment. It started off, in prospect, as a possible five stars, but it rapidly slid down to two.

What are the problems? Too many to list, but here are some.

First, there is actually precious little mathematics here, esp. in the first hundred pages or so. Then the text is littered with statements that were almost literally painful to read. At one point, he observes that the number of bits required to encode the human genome is approximately the same as the capacity of a CD - thus 'we are roughly as complex as Seargent Peppers Lonely Hearts Club Band'. This is a _completely_ content free remark, for reasons that I am sure Prof. Stewart is aware of, when he is making any effort at all. He implies that we didn't 'really' know that a reef-knot cannot be untied, until topologists managed to prove it in this century. This is a serious confusion of models and reality. It is more accurate to say that we have known, _with absolute certainty_ that you cannot untie a reef-knot with fixed ends, we juat haven't bothered to shoe-horn that knowledge into the language of algebraic topology. Presumably we didn't know until this century either (because mathematics tells us that you can) that you could take a sphere the size of a football apart, and put it together as a sphere the size of the sun? This chapter ends up in a discussion of protein structure that I expected to build to some interesting mathematical theory for solving the protein folding problem (more a statistial physics problem than a mathematics problem, per se, I would have thought), but that ends up by saying nothing more than that there is surely some metric under which there is a continuously descending path in the potential space for a protein, because otherwise it wouldn't reliably fold (you don't say) but we don't know what that metric looks like - in the meantime some people have made the problem into a video game, and it turns out that there are people who are good at solving the problem. Cool! (I don't really think so, more sunday supplement cute, actually. What has that got to do with mathematics, or science, really?

He has a discussion of the structure of viruses that tells us (and not a lot of people know this) that some viruses have a structure that is found in 3d cross-sections of 4d lattices - I expected him at this point to provide a causal explanation of why this might be so, but the chapter just stops at this point.

There are various remarks about data analytics (e.g. clustering, classification tree construction) that avoid all concrete detail and look to be just plain misleading about computational complexity.

I could go on(really? you ask), but this review is already too long.

In 1968, J. Maynard Smith published a perfect little classic of a book, 'Mathematical Ideas in Biology' (CUP, 130pp in my copy). It is long out of print, but surely easy to track down. Stewart isn't in competition.

17 of 19 people found the following review helpful.
The seeds of a sunflower show consistent mathematical patterns that scientists have been striving to understand
By Didaskalex
*****
"Though a complete understanding of how mathematics pries secrets out of nature requires long and rigorous study, Stewart conveys to general readers the fundamental axioms with lucidly accessible writing, supplemented with helpful charts and illustrations.... A rewarding adventure for the armchair scientist." -- Booklist

The versatility of mathematical approach has proven ideal, as a vital tool, to find an intuitive solution just about every problem. Mathematics quantitatively describe everything from the shape of viruses to the structure and function of DNA, and helps to explain the evolutionary games that led to the diversity of life on Earth. Mathematics is one of the fastest propellers for advancing science, and is considered "one of the greatest creations of mankind."
Ian Stewart, Britain's most prolific popularizer of mathematics could be introducing us to a revolutionary approach to an array of bioscience subjects that may have been traditionally considered descriptive, qualitative, and dull. Through a fascinating account on the historical exploration of biology, he portrays mathematics as the 'essential tension' promising new revolutionary perspective that will advance our understanding of the mysteries of life. Such mathematical approach determine all, from the shape of a flower to symmetrical viruses. Stewart leads us to believe that nature is a lot more interesting than most people ever imagined, telling us how biology is fun, and that Japanese researchers claimed an Ig Nobel Prize for demonstrating that slime molds can solve puzzles!

Stewart, like MIT Thomas Kuhn, perceives the advances of life science as leaps caused by revolutions in approach, and proposes its five tension points were the invention of the microscope, the systematic classification of the living creatures, evolution, detection of genes, and discovery of the DNA structure. But he strongly believes that truly fundamental changes to the way we thought about biology will be advanced by looking through the lens of Mathematics. The recent celebration of the human genome project's tenth anniversary, disappointingly ended. Scientists and the press are both blamed for creating false hopes for genomic research in human health. As the DNA era is running out of heat, biology is in desperate need of a fresh mathematical approach. While the work of biological scientists is basic to the future leap forward of biological and medical sciences, any breakthrough that has been expected, could not possibly deliver the awaited personalized drugs, and mass cure miracles, without the help of mathematical tools.

After reading "The Mathematics of Life," you can look at the world through a mathematical lens and see the beauty and meaning that is revealed. Julie Rehmeyer, a math columnist for Science News, summarizes Stewart findings, "A surprising number of plants have spiral patterns in which each leaf, seed, or other structure follows the next at a particular angle called the golden angle. The golden angle is closely related to the celebrated golden ratio, which the ancient Greeks and others believed to have divine and mystical properties. Leonardo da Vinci believed that the human form displays the golden ratio. Scientists were puzzled over this pattern of plant growth for hundreds of years. Even though these numbers were introduced in 1202, Fibonacci numbers and the Fibonacci sequence are prime examples of "how mathematics is connected to seemingly unrelated things."

Why would plants 'prefer' the golden angle to any other?
How can plants possibly 'know' anything about Fibonacci numbers?
I was eager to know about the golden angle, and find out how math could give a hint, just to offer the reader an advance appetizer. Initially, researchers thought these patterns might provide an evolutionary advantage by somehow promoting plants' survival. The golden angle is about 137.5�. Two radii of a circle C form the golden angle, if they divide the circle into two areas A and B, so that A/B = B/C. But recently, they have come to believe that the answer lies in the biochemistry of plants as they develop new leaves, flowers, or other structures. Scientists have not entirely solved the mystery, but a basic understanding of the process seems to be emerging. And the answers are sending botanists back to their electron microscopes to re-examine plants they thought they had already understood.

"The seeds of a sunflower, the spines of a cactus, and the bracts of a pine cone, all grow in whirling spiral patterns. Remarkable for their complexity and beauty, they also show consistent mathematical patterns that scientists have been striving to understand." -- Julie Rehmeyer

The Golden Ratio and Fibonacci Numbers

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First of three volumes of D.H. Lawrence's short stories

• Sales Rank: #1767713 in Books
• Published on: 1962
• Binding: Paperback
• 282 pages

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[S493.Ebook] Download PDF You Oughta Know, by Alanis Morissette, Glen Ballard

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Digital Sheet Music of You Oughta Know

Composed by: Alanis Morissette;Glen Ballard

Performed by: Alanis Morissette

• Released on: 2013-04-25
• Format: Kindle eBook

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[K229.Ebook] PDF Download Jimmy's Boa Bounces Back, by Trinka Hakes Noble

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A pet boa constrictor wreaks havoc on a posh garden party.

• Sales Rank: #324376 in Books
• Brand: Noble, Trinka Hakes/ Kellogg, Steven (ILT)
• Model: FBA-|276060
• Published on: 1992-11-01
• Released on: 1992-11-01
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x .12" w x 8.50" l, .26 pounds
• Binding: Paperback
• 32 pages

From Publishers Weekly
A rib-tickling sequel to Jimmy's Boa Ate the Wash. Ages 48.
Copyright 1987 Reed Business Information, Inc.

From the Back Cover
'Imagination and hilarity about in this unique story of a women's garden party attended by a boa constrictor. Humorous illustrations with delightful details complete this tale of nonsense.'Children's Book Review Service

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2 of 2 people found the following review helpful.
I think I enjoy watching and listening to my grandson looking and explaining ...
By Patricia C Aldridge
I think I enjoy watching and listening to my grandson looking and explaining the pictures more than he enjoys the books and the Jimmy's Boa books are his favorite books.

2 of 2 people found the following review helpful.
Another fun book!
By Vicky A
The Boa does it again, one of the most creative and funny books! Bought one for my household and one for my grandaughter's Kindergarten teacher.

1 of 1 people found the following review helpful.
Funny as usual, but a bit out of touch
By Carla E. Hollar
Jimmy's Boa Bounces Back is yet another frenetic and funny book by Trina
Noble...but more notably...artwork by Steven Kellog. I bought the book for an 8 year old boy who is extremely bright...and he has always loved this series. However, the silliness of a lady's tea party is very out of his sphere and I am not sure how much he enjoyed it. The artwork was complex and expressive as usual, but my little nephew got a much bigger charge out of the newest popular series: "The Wimpy Kid" and spent hours reading and re-reading the first one of those.

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• Published on: 2013-10-01
• Released on: 1991-01-01
• Original language: English
• Dimensions: 9.50" h x .53" w x 6.00" l,
• Binding: Paperback
• 234 pages

About the Author
Andrew Parr is an Industrial Control Engineer, recently retired from ASW Sheerness Steel, Sheerness, UK who worked in the steel industry for over thirty years. In 1980 he began specializing in sequence and closed loop control systems using Programmable Controllers (PLCs) with hydraulic and pneumatic actuators. He has written fifteen books on electronics and process control including Logic Designers Handbook, Industrial Control Handbook, Programmable Controllers, Control Engineering, along with many amateur- level books, among them Introduction to Operational Amplifiers. His books have been widely translated into many languages, including Japanese, Polish, and Swedish. He and has presented papers at various international conferences, including ones on 'Automation Systems in the Steel Industry' and on 'Automated Fault Diagnostics'

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