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Playing to Wiin: Nintendo and the Video Game Industry?s Greatest Comeback, by Daniel Sloan
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How Nintendo reclaimed its spot at the top of one of the world's most competitive industries
Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with its revolutionary Wii console and portable Nintendo DS system. Taking a completely different approach to gaming while embracing its creative roots, the company was back at the top of its game.
But how did a struggling Japanese family company, with its origins in nineteenth-century playing cards, come to dominate a competitive, high-tech industry? Playing to Wiin details the key succession issue for Nintendo, the development of the DS and Wii consoles, and the creation of remarkable new gaming software. All these factors combined to drive Nintendo back to the top of the gaming world.
- Reveals the business strategy that led Nintendo back to the top of the gaming industry amidst fierce competition from bigger rivals
- An inspirational story of a stunning business turnaround and the hyper-creative minds behind it
- Written by an acclaimed financial and business journalist based in Tokyo
Offering a fascinating inside look at a market-leading company once left for dead, Playing to Wiin is a must-read for executives and leaders interested in one of the greatest business turnarounds in history.
- Sales Rank: #2640524 in Books
- Brand: Brand: Wiley
- Published on: 2011-02-15
- Original language: English
- Number of items: 1
- Dimensions: 8.68" h x 1.33" w x 6.42" l, 1.19 pounds
- Binding: Hardcover
- 256 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 3 people found the following review helpful.
Very interesting topic, and well written book.
By Inon Zuckerman
Let me start by saying that I read this book right after finishing another book on the same topic, "Nintendo Magic: Winning the Videogame Wars" by Osamu Inoue. While I pretty much enjoyed "Nintendo Magic", and ended up giving it 4 stars in my review, I think that "Playing to wiin" is a much better book, and everyone who is debating between them should definitely pick Daniel Sloans's book.
"Playing to wiin" contains an historical perspective of Nintendo and the video games war. The book takes you chronologically from the first days of Nintendo as a Japanese cards manufacturer, its first deal with branded Disney characters on the cards, and all the way to the world of electronic games and video consoles and software. There are two main reasons to pick this book over the competitor: first, editing-wise, the book provides a chronological perspective of the history, which makes lots of sense and reads a lot better than the other (which goes back and forth in time and includes many repetitions). Second, we also get lots of information on Nintendo's competitors at different parallel time lines (Sega, Sony, Microsoft), which allow us to grasp the market in a more complete way.
However, one has to keep in mind that the video game market is rapidly changing and adapting, and I think the book might become dated in a year or two. For instance, currently it looks like that Nintendo will probably won't survive Apple's surge on its popular hand-hold devices. The first huge crack in its hand-hold market is starting to show with the recent amazing $80 reduction of the 3DS's lunch price, and the declining stock price in the last couple of months. I think Nintendo's immediate future should be as interesting as its history.
I think this book makes an interesting read for everyone who is interested in the industry, but also to young Business schools' graduates who can easily learn a thing or two about somewhat different style of managing a large international business (e.g. keep a large amount of liquid cash on the side for dark days). Overall, for me this is a 5 stars book.
4 of 7 people found the following review helpful.
Not a Single Original Source for this Book!
By Game Over
I started reading this book with high hopes and belief in the author, who is apparently a Columbia Journalism school educated correspondent.
As I kept on reading, I was struck that the author HAS NOT INTERVIEWED A SINGLE PERSON FROM NINTENDO. It's a complete cut and paste job!
I was flabbergasted. As someone who is a former journalist herself, I was taught there is no such thing as a single source story. This is an entire book written without a single original interview by the author.
If this is the state of journalism these days, no wonder there is so much distrust of the press. I investigated the author, and he is now a PR man for a Japanese car company (Nissan).
I could not believe that such a book could be published, frankly.
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