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As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you.
And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.
The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.
- Sales Rank: #163378 in Books
- Brand: Business Plus
- Published on: 2011-10-27
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x 1.00" w x 5.00" l, .55 pounds
- Binding: Paperback
- 336 pages
- Business Plus
From Publishers Weekly
It really is all about you and improving the way you present yourself, declare the husband-and-wife Beckwiths (Selling the Invisible) in this refreshing career primer. Unlike many similar books, this is not an autobiography masquerading as wisdom. The Beckwiths stay out of the book except when Harry's experience as a bestselling business writer and head of a marketing firm or Christine's as an award-winning speaker and cancer-survivor is directly relevant. Instead, they offer practical advice for effective and memorable interpersonal interactions. Above all, they stress communicating with brevity and clarity—suggesting that every document be cut in half before sending and giving 30-minute speeches in 22 minutes. Their own prose is pared down to short, readable lessons on topics like the importance of making good first impressions and the secrets of successful selling, which they describe as the artful handling of information, presented with forethought and enough passion to be persuasive without making anyone uncomfortable. Readers at the start of their careers or in need of an inspirational brushup will find much of use. (Mar. 1)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
Harry Beckwith heads Beckwith Partners, a marketing firm that advices twenty-three Fortune 200 clients. His four bestselling books have been translated into twenty-three languages.
Christine K. Clifford is a professional speaker, consultant, industry top producer, and the President/CEO of Christine Clifford Enterprises.
From AudioFile
We sell throughout most of our lives, so why not do it well? Without being deceptive, we can make adjustments in our presentation, our appearance, and our story that create a good first impression and a strong motivation to help us. This production is an astute lesson on etiquette, communication, positioning, and promoting maximum openness to our requests, especially when making formal presentations to people in authority. From PowerPoint technique to necktie and business card selections, the authors present the rationales and the strategies for putting your best foot forward. Co-author Christine Beckwith's sections are reasonably effective; however, narrator Lisa DeSimone's overeagerness with presenting them is distracting. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine
Most helpful customer reviews
22 of 22 people found the following review helpful.
Great Book
By John Chancellor
You, Inc. is really a great book. There is both good news and bad news about the book. It is extremely easy to read. You simply fly through the book. Which is good and bad. The lessons are so short and there are so many of them, it makes it difficult to absorb and remember all the great information.
But it is a book that you can pick up anytime and start reading anywhere in the book and find something valuable. All the lessons stand on their own. Harry presents over 150 ideas and lessons about how to make your business and/or yourself better.
If you are familiar with his other best selling works, "Selling the Invisible" and "What Client's Love", you will feel very comfortable with this book. (If you have not read these two book, I highly recommend them.)As you read the book, you will find yourself saying, "I know that." But as Harry instructs there is a huge difference between knowing and doing. And all too often, we think because we know, we do. As Beckwith points out, that is simply not the case.
Christine Beckwith, Harry's wife, contributes to the book. Her writing is a lot more personal and touching.
Harry gives a lot of insight into why we do the things we do. The book is filled with very valuable information and should be read ever so often as a refresher or reminder to do the things we know.
Well worth reading ... two or three times per year.
3 of 3 people found the following review helpful.
This book is horrible! I wish there were more bad reviews so ...
By A. Wizig
This book is horrible! I wish there were more bad reviews so I knew not to waste my time! It's the most disorganized book I've ever read and even if it were better organized, it only peripherally touches on self-promotion. Do not buy!!! Don't even read it for free.
2 of 2 people found the following review helpful.
A rehash of past books
By Alan C.
It's an okay book, but it's basically a rehash of Beckwith's prior books plus a touch of "What Color is Your Parachute." If you don't already have any of these on your shelf, this book is a worthwhile buy,
Personally, I still recommend to my students "What Color is Your Parachute."
Alan Chapman
Adjunct Professor, Business
Quinsigamond Community College
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